Take Noat,
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All superheroes
have an origin story:
Meet Alex and Erik,
big-tobacco dropouts and proud brain-parents of Noat.
Together they’ve set out to combat the endless crisis  
caused by smoking and tobacco.

Like most rebellions theirs started after being exposed to the inner-workings
of a colossal empire. But instead of trying to blow up the Death Star,
these childhood friends thought of a better idea.

Erik knew people were ready to ditch cigarettes and vapes.
Alex wanted to create game-changing substitutes for smokers.
Together they committed to help people quit more comfortably,
without taxing their lungs or the planet.

The result isn’t good products. It’s awesome products.
Innovation with the power to improve the lives for millions
and to transform this industry for good.

Take Noat.
Meet Alex and Erik,
big-tobacco dropouts and proud brain-parents
of Noat. Together they’ve set out to combat the
endless crisis caused by smoking and tobacco.

Like most rebellions theirs started after being
exposed to the inner-workings of a colossal
empire. But instead of trying to blow up the
Death Star, these childhood friends
thought of a better idea.

Erik knew people were ready to ditch
cigarettes and vapes. Alex knew how to
create game-changing substitutes for smokers.
Together they committed to help people quit more
comfortably, without taxing their lungs or the planet.

The result isn’t good products. It’s awesome products.
Innovation with the power to improve the lives for
millions and to transform this industry for good.

Take Noat.
Meet the team
Alex
Co-founder & CEO
Erik
Co-founder & CCO
Evian
Lead DESIGN UX