Meet Alex and Erik,
big-tobacco dropouts and proud brain-parents of Noat.
Together they’ve set out to combat the endless crisis  
caused by smoking and tobacco.
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Like most rebellions theirs started after being exposed to the inner-workings
of a colossal empire. But instead of trying to blow up the Death Star,
these childhood friends thought of a better idea.
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Erik knew people were ready to ditch cigarettes and vapes.
Alex wanted to create game-changing substitutes for smokers.
Together they committed to help people quit more comfortably,
without taxing their lungs or the planet.
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The result isn’t good products. It’s awesome products.
Innovation with the power to improve the lives for millions
and to transform this industry for good.
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Take Noat.