Meet Alex and Erik,
big-tobacco dropouts and proud brain-parents of Noat.
Together they’ve set out to combat the endless crisis
caused by smoking and tobacco.
Like most rebellions theirs started after being exposed to the inner-workings
of a colossal empire. But instead of trying to blow up the Death Star,
these childhood friends thought of a better idea.
Erik knew people were ready to ditch cigarettes and vapes.
Alex wanted to create game-changing substitutes for smokers.
Together they committed to help people quit more comfortably,
without taxing their lungs or the planet.
The result isn’t good products. It’s awesome products.
Innovation with the power to improve the lives for millions
and to transform this industry for good.