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Noat Is the secret weapon
for people who want to ditch smoking.

Noat is the
secret weapon
for people
who want to
ditch smoking.

"Quit smoking" products overpromise and underdeliver.
We're building something that actually works.
"Quit smoking" products overpromise and underdeliver. We're building something that actually works.
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Thank you!
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Why are we doing this?
Why are we doing this?

Smoking isn't really a problem.

It’s a humanitarian disaster.

There are 1 Billion
smokers in the world
There are
1 Billion
smokers in
the world
7 million of
them die every year
7 million
of them die
every year
Making up 70% of
preventable deaths globally
Making up
70% of
preventable
deaths globally
Over the past 100-years
all industries have made strides
but cigarettes are still just as dangerous
and quitting is just as hard.
Why?
What’s even crazier?
80%
of smokers
want to quit.
Is it because smokers lack willpower?
92%
who try, fail.
Or?
Is it because addiction is super complex and smokers lack the
tools to succeed?
We believe:
Quitting smoking is one of the world's
worst designed experiences.
Quitting smoking is one of the world's worst designed experiences.
But change is coming.
Take Noat.
But change is coming. Take Noat.
We're designers, strategists and engineers
who left Big Tobacco to transform this industry.
We're building a future
where quitting smoking is a comfortable experience
With super discreet products
that are kinder to your body and to our planet.
With super discreet products
that are kinder to your body and to our planet.
Cruelty Free
Plant Based Ingredients
Pharma Grade Ingredients
0% Tobacco
Gluten Free
We’re the
brave startup
this industry desperately needs.
We’re the brave startup this
industry desperately needs.
We're not subtle,
but we're honest.
We're not many,
but we are creative.
We're not crazy,
just convinced
that we can make
a real difference.

We're launching in 2022

And we need
people like you now.
Want to challenge yourself at a growth startup and make a difference to the world?
We're looking for creative and courageous individuals to join Noat's dream team.
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Thank you!
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